About

As a Personal Branding Expert and Business Development Strategist with over 15 years of experience, I am passionate about helping individuals and organizations achieve business growth and brand visibility across various industries, including technology, food, real estate, transportation, and agriculture. My expertise lies in developing strategies that deliver measurable results and enhance market positioning, particularly in the GCC and African markets. Key Skills and Achievements: Personal...

#business#enterpreneurship#marketing

Featured Posts

Projects

Training CIM module: Applied Matketing batch 8

Oct 2023 - Jan 2024

This project focuses on delivering a comprehensive training program for the eighth batch of the Applied Marketing module within the CIM (Chartered Institute of Marketing) curriculum. The aim is to...

Sudanese youth development

Apr 2023 - May 2023

In a transformative collaboration between the Sudanese American Association and the American Embassy, we are embarking on a visionary project aimed at empowering Sudanese youth for a brighter future....

250 entrepreneurs development-Skillful founder

Nov 2022 - Apr 2023

Embark on an ambitious project in partnership with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) and Zafar Training Center. Our mission? To nurture and empower a cohort of 250 budding...

Entrepreneurs-Business foundation program

Jan 2023 - Mar 2023

Training more than 50 entrepreneurs on the Basis of business and management. our project dedicated to the growth and success of 50 aspiring entrepreneurs through comprehensive training and...

Women empowerment-Marketing for Startups and SMEs

Mar 2023 - Mar 2023

The forum focuses on empowering women entrepreneurs and business owners, particularly those in startups and small and medium-sized enterprises (SMEs), by providing them with knowledge and tools...

Banks after uplifting Sudan

Jan 2023 - Jan 2023

This forum is a stepping stone toward achieving a brighter economic future for Sudan. By bringing together experts, leaders, and financial institutions, we aim to pave the way for innovative...

How to invest in Africa

Dec 2022 - Dec 2022

This forum is more than just a discussion; it's a call to action. By bringing together 12 African ambassadors and visionaries, we were laying the foundation for economic growth, international...

Pharmacist Youth Development - Building capacity

Feb 2022 - Dec 2022

Planning campaigns : Software Solutions, real estate, and cosmetic products

Sep 2022 - Nov 2022

We ensure : 1. Strategic Framework: provides a strategic framework for evaluating success and outlining the steps needed to achieve desired outcomes It helps define goals, target audiences, and key...

Design sales policy and after sales service for electronic products

Jan 2021 - May 2022

Sales Policy for Electronic Products focus on: Pricing Strategy: Determine competitive pricing based on market analysis, production costs, and desired profit margins. Product Warranty: Offer clear...

Market study for Seero company

Jan 2021 - Jan 2022

Conduct full market analysis (B2B analysis, B2C analysis, supplier analysis, competition analysis, and demand analysis)

Branch and agents assessment

Feb 2021 - Jun 2021

Retailer management

Mar 2021 - Jun 2021

Car battery - market survey in sudan

Dec 2020 - May 2021

Electronic market survey in sudan

Jan 2021 - May 2021

LED products -market survey in sudan

Jan 2021 - May 2021

Lunching new food product in Sudanese market

Apr 2021 - May 2021

Market research for Saria complex industry

Dec 2020 - May 2021

Full analysis market research for the electronic product, plastic product , car battery and Led product

Market analysis for UIC

Jan 2021 - Apr 2021

Make full marke research about insurance Market and study the customer behavior

Plastic products - market survey in sudan

Dec 2020 - Apr 2021

Brand identity management for Seero Ltd company

Feb 2021 - Mar 2021

Design brand personality, brand culture, brand name and how to be reflected in way that be position in the customer's mind.

Assessment the market Gaps of Agricultural products

Sep 2020 - Jan 2021

CRM project for UIC

Dec 2020 - Jan 2021

Groundnuts product - market survey in sudan

May 2020 - Jan 2021

Onion product - market survey in sudan

May 2020 - Jan 2021

21 TECH marketing program

Oct 2019 - Dec 2020

Develop marketing programs

Zafar health and safety environment program

Aug 2020 - Oct 2020

The program seeks to improve safety and security measures within Zafar, with a focus on preventing and responding to various health and safety issues.

Assessment of customer service for Royal care hospital

Jan 2020 - Feb 2020

Marketing program for Emaar real estate

Apr 2018 - Oct 2018

Designing and managing full marketing programs.

Assessment of customer service Tarco Aireline Egypt Station

Nov 2016 - Dec 2016

Demand system for building materials

Jun 2008 - Jan 2009

Help in developing demand system and make stock analysis.

One billion AED sales target

Jan 2008 - Dec 2008

Hit the sales target (one billion AED)

What People Say

I had the distinct privilege of being Dr. Marwa's student for the CIM modules, and I can say without hesitation that she is in a class of her own. ​Dr. Marwa possesses a rare ability that sets her apart as an instructor: she seamlessly bridges high-level academic theory with...
a real guider and a leader who taught us the real basic of marketing and business with a passionate vision, as someone who is learning, for me dr marwa is not just an instructor or someone who is just delivering information, she will treat you as one of her family or kids and...
I’ve had the privilege of being taught by Dr Marwa during my CIM studies, and I can confidently say she’s one of the most inspiring instructors I’ve ever learned from. Her teaching goes far beyond the textbook — she connects every concept to real-world marketing scenarios, which...
It was a very increadable journy with Dr. Marwa and the Zafar Center, and they dealt with us with all professionalism and professionalism, and I do not forget in particular Dr. Marwa, and today, 2/12, I cannot thank her enough for standing with me and overcoming all...
When we look for individuals who leave an unforgettable mark on our journey, we find Dr. Marwa, CEO of Zafar CIM Center, and Ms. Safaa, CIM Program Coordinator, as shining examples of dedication and excellence. Both of you have carried the noble mission of shaping generations of...
It has been an incredible journey to have Dr. Marwa as both my mentor and now my boss at Brandera for Digital Solutions. Having learned under her guidance during my CIM certification, I can confidently say that she played a pivotal role in shaping my understanding of marketing...
I had the pleasure of working with Marwa on several occasions, and she consistently stood out as an excellent trainer. Marwa has a unique talent for breaking down complex concepts and making them easy to understand for her trainees. Her approach is engaging, affable, and highly...
I am thrilled to recommend Dr. Marwa, whose exceptional mentorship at Zafar Training Center has profoundly impacted my professional growth. Her unique blend of academic knowledge and practical experience sets her apart as an outstanding educator and industry leader.Dr. Marwa's...
Dr. Marwa is the most outstanding and motivating instructor I have ever met. Her expertise in marketing best practices and business development are exceptional. Dr. Marwa dynamic teaching style makes complex concepts easily understandable and directly applicable to real-world...
D. Marwa is one of its kind as trainer, coach, teacher, and mentor. She is one of the most inspiring speakers I have ever met. She has the talent to keep her audience in focus for hours without losing their attention. Her knowledge is not less than her unmatched charisma. She...
When we speak of Marwa, we speak of an iron woman. I have the privilege of personally knowing Marwa, a shining example of a leader who aspires to change the world rather than just themselves or their country. During my time pursuing a Master of Business Administration, I had the...
Dr. Marwa takes she is work seriously and is highly disciplined in she is work. He takes initiative in innovative solutions and problem-solving. she is task oriented yet clearly efficient in multitasking. Dr. Marwa is responsible, honest, courteous, helpful and well liked by...
Dr. Marwa was always there to help me with my assignment, and she always took the time to understand my individual learning style. She was also super patient and understanding, especially with the stress from deadlines and CIM hectic requirements. In addition to her tutoring...
Through my courses at Zafar Training Center managed by Dr.Marwa I’ve always admired how professional , organised and dedicated she is. She leads by example and it shows at every single detail. By having her as a CIM instructor lately it’s very obvious the amount of practical...
It is my pleasure to recommend Dr. Marwa. I have known her closely and found her a very inspiring person and a great leader in business generally and in marketing particularly. She has a lot of passion, ambition, and optimism accompanied by her great experience that is...
It is my pleasure to recommend Dr. Marwa Mohammed as an exceptional marketing Leader with immense talent and a proven record of driving business growth. I had the privilege of collaborating with Marwa on several marketing projects where I witnessed firsthand her sharp strategic...
I am writing to recommend Dr.Marwa for any teaching positions for which she may apply. As a student in Marwa's class, I have had the privilege of experiencing her exceptional teaching skills firsthand. she has a talent for breaking down complex concepts into...
As my mentor, Mrs Marwa demonstrated an unwavering commitment to my growth. Her ability to break down complex concepts and create engaging learning environments is remarkable. During my first 3 months at Zafar Training Center- Sudan, her guidance and support were instrumental...
It's been always a pleasure to cooperate with Dr. Marwa at ZTC and its CIM preparations. She is one of the best and most knowledgeable marketing consultants I have met in Sudan. Her determination and willingness to progress and grow is really fascinating and admirable, watching...

Career Journey

Current Sep 2023 - Present · 2 yrs 8 mos

Chief Executive Officer and founder

Brandera

📍 United Arab Emirates

"Lead overall strategy, business growth, and development for Brandera, a marketing solutions company. Fostered relationships with top-tier clients, helping businesses navigate the complexities of...

Current Sep 2016 - Present · 9 yrs 8 mos

Instructor

CIM | The Chartered Institute of Marketing

📍 United Kingdom

International professional marketing body with some 50,000 members worldwide. First established in 1911, it has for almost a century defined the marketing standards that operate in the UK and is the...

Customer Experience ManagementData AnalysisMarketing ManagementPresentation Skills
Current Jan 2016 - Present · 10 yrs 4 mos

Instructor

Zafar Training Center

📍 sudan

As an experienced instructor, have had the privilege of training over 5,000 professionals just like you! With over 60 training programs under my belt, I have honed my expertise in various areas,...

Current Nov 2016 - Present · 9 yrs 6 mos

Chief Executive Officer

Zafar Training Center

📍 sudan

Zafar Training Center remains a leading institution in providing quality education and professional development opportunities. My achievements in Zafar : 1. Expansion of Course Offerings: We have...

Current Oct 2016 - Present · 9 yrs 7 mos

Company Owner

Zafar Training Center

📍 Sudan

I belive that investing in training and development have many benefits : 1. Empowering Individual: By investing in education and providing training opportunities, can support people by knowledge...

Current Jan 2013 - Present · 13 yrs 4 mos
Nov 2020 - Nov 2023 · 3 yrs 1 mo

Marketing Consultant

Mega For Technical Solutions

📍 Sudan

Nov 2018 - Nov 2023 · 5 yrs 1 mo

Prepare and deliver lectures to undergraduate and postgraduate students on topics such as Customers Relationship management , marketing management, principles of marketing, planning Campaigns,...

MarketingMarketing ManagementPresentation SkillsProduct Marketing
May 2017 - Nov 2023 · 6 yrs 7 mos

Marketing Consultant

WLM we love marketing

📍 sudan

Auditing all marketing activities, brand management,marketing strategy formulation, planning for marketing campaigns and Seting KPIs.

Reporting & AnalysisB2C MarketingStrategic MarketingStrategic Thinking
Dec 2016 - Nov 2023 · 7 yrs

Company Owner and general manager

WLM we love marketing

📍 Khartoum State, Sudan

WLM Provide solutions in marketing and business area that enable companies in different sectors to expand and grow. I was responsible for improving efficiency and increasing departmental profits...

Nov 2016 - Nov 2023 · 7 yrs 1 mo

Business Consultant

WLM we love marketing

📍 Khartoum State, Sudan

Provide consultancy for SMEs and cooperates in business development

CommunicationBusiness AnalysisBusiness ManagementBusiness
Dec 2019 - Jan 2023 · 3 yrs 2 mos

Parttime Lecturer

E4Impact Foundation
Mar 2022 - Jul 2022 · 5 mos
AH

Marketing and business development consultant

Anatrya holding comoany

📍 Khartoum, Sudan

Anatrya is holding company with 3 companies that work in travelling and tourism, Medical centre, export and import . My role to assist companies in creating and implementing the best possible...

Marketing StrategyCustomer Relationship Management (CRM)Product Marketing
Sep 2021 - Feb 2022 · 6 mos

Sales Marketing Consultant

Romana Motors

📍 Sudan

Romana Motors Company is one of Romana group companies established as a separate company in 2021, and provides a wide range of passenger and commercial vehicles, together with a comprehensive setup...

B2C MarketingB2B Marketing
Jun 2021 - Dec 2021 · 7 mos
AA

Marketing Consultant

Aljeel alhadees

assists companies in creating and implementing the best possible strategies to reach their target audience. These experts can advise on everything from communicating with your customers to...

Mar 2019 - Dec 2021 · 2 yrs 10 mos

Strategic Advisor

United Insurance | التأمينات المتحدة

📍 Khartoum, Sudan

Shaping the company’s overall business strategy Developing strategic plans and assessing company performance Conducting research and data analysis to inform business decisions

Sep 2020 - Nov 2021 · 1 yr 3 mos

Marketing Consultant

HASH Information Technology

assists companies in creating and implementing the best possible strategies to reach their target audience. These experts can advise on everything from communicating with your customers to...

Jan 2021 - May 2021 · 5 mos

Marketing Consultant

Saria Industrial Complex

meet and liaise with clients to negotiate and agree research projects prepare briefs and commission research formulate plans or proposals to present to your client or senior management write and...

Oct 2019 - Oct 2020 · 1 yr 1 mo

Sales Marketing Consultant

21 Tech integrated Solution

📍 Sudan

Feb 2020 - Jul 2020 · 6 mos

Marketing Consultant

21 Tech integrated Solution
Oct 2019 - Oct 2019 · 1 mo
K

Sales Coach

KBM

📍 Sudan

Set sales direction, follow up with team to meet customers satisfaction and hiting the sales targets

Nov 2018 - May 2019 · 7 mos
AR

Marketing Consultant

Alasyad Restaurant

📍 Sudan

assists companies in creating and implementing the best possible strategies to reach their target audience. These experts can advise on everything from communicating with your customers to...

May 2018 - Dec 2018 · 8 mos
AF

business development consultant

Abougasim factory for steel

📍 Sudan

Review financial statements of the company Evaluate company’s competition and its competitors Analyze company’s business practices Engage in research as regards how the company can improve in its...

Mar 2018 - Dec 2018 · 10 mos

marketing and sales consultant

Emaar Real Estates SD

📍 Sudan

assists companies in creating and implementing the best possible strategies to reach their target audience. These experts can advise on everything from communicating with your customers to...

Jun 2018 - Aug 2018 · 3 mos

Marketing Consultant

Tirhal ترحال

📍 Sudan

Assists companies in creating and implementing the best possible strategies to reach their target audience. advise on everything from communicating with your customers to articulating what message...

Education

diploma

NGO

University of Medical Sciences & Technology (UMST)

2007 - 2008

Grade: attend

DBA

Marketing

Sudan International University

2018 - 2021

Grade: Participate

Master of Business Administration - MBA

Marketing

University of Medical Sciences & Technology (UMST)

2007 - 2009

Grade: excellent

Bachelor of Business Administration - BBA

Business, Management, Marketing, and Related Support Services

University of Medical Sciences & Technology (UMST)

2003 - 2007

Master of Business Administration - MBA

Marketing/Marketing Management, General

NEXT MBA

Certifications

Corporate Digital Communications

Corporate Digital Communications

CIM | The Chartered Institute of Marketing

Jul 2025

View Certificate →
Creating Entrepreneurial Change

Creating Entrepreneurial Change

CIM | The Chartered Institute of Marketing

Jul 2024

View Certificate →

Skills

Leadership Development Personal Branding Leadership Project Management Market Analysis Presentation Skills Value Selling Marketing Social Media Marketing Sales & Marketing Marketing Strategy Marketing Management Integrated Marketing Social Marketing Product Marketing Reporting & Analysis Persuasive Speaker Personal Development Negotiation Human Resource Development