About

With over 25 years of diverse experience in business leadership, business development, IT solutions, and professional training, I bring a strong, results-driven approach to driving sustainable growth and organizational transformation across multiple sectors in Sudan, Saudi Arabia, Jordan, and beyond. Currently, I serve as General Manager at Bironex Holding, where I provide strategic leadership, oversee business development and operations, and drive growth through the effective integration of...

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ู…ุฏุฑุจ ูŠู‚ุฏู… ุฎุฏู…ุงุช ุงู„ุชุฏุฑูŠุจ ุงู„ู…ุงู„ูŠ ูˆุงู„ู…ุญุงุณุจูŠ ุนุจุฑ ุฃู†ุธู…ุฉ ERP ูˆุฑุงุฆุฏ ุฃุนู…ุงู„ ู…ุฏูŠุฑ ุนุงู… ุดุฑูƒุฉ ุงู„ุจูŠุฑูˆู†ูŠ ุฃู† ุณู‡ู„ ุงู„ุชุนุงู…ู„ ูˆุจุณูŠุท ูˆู…ุญุจ ู„ุนู…ู„ู‡ ูˆูŠุฌุจ ุงู„ู…ุบุงู…ุฑู‡ ูˆุฅูƒุชุดุงู ูุฑุต ุงูุถู„ ุดุบูˆู ุจุงู„ุชู‚ู†ูŠุฉ ูˆูƒู„ ุงู„ุจุฑุงู…ุฌ ุฃุชู…ู†ูŠ ู„ู‡ ุฏูˆุงู… ุงู„ุชู‚ุฏู… ูˆุงู„ุฅุฒุฏู‡ุงุฑ

Career Journey

Current Dec 2025 - Present ยท 5 mos

General Manager

Bironex Holding Company

๐Ÿ“ Riyadh, Saudi Arabia

Leading Bironex Holding Company with a vision for sustainable growth and innovation. Driving operational excellence, strategic initiatives, and cross-industry synergies while building high-performing...

Strategic PlanningGeneral ManagementBusiness ManagementOperations Management
Current Dec 2015 - Present ยท 10 yrs 5 mos
TL

Technical Trainer

Trio Learn training center

๐Ÿ“ Sudan

โ€ข Designed and delivered customized training programs in technology and business skills for diverse professionals. โ€ข Empowered over 200 participants through hands-on workshops and certification...

Account ManagementAccountingAccounts SoftwareCost Accounting
Current Dec 2015 - Present ยท 10 yrs 5 mos
TL

Chief Executive Officer

Trio Learn training center

๐Ÿ“ Khartoum State, Sudan

โ€ข Spearheaded the strategic direction and operational growth of Trio Learn Training Center, enhancing market presence. โ€ข Fostered cross-functional collaboration to drive innovation and efficiency...

Current Dec 2015 - Present ยท 10 yrs 5 mos
TL

Co-Founder

Trio Learn training center

๐Ÿ“ Khartoum State, Sudan

โ€ข Co-founded Trio Learn Training Center, establishing a vision for a purpose-driven organization. โ€ข Developed core strategies and services, enhancing brand identity and market presence. โ€ข Engaged...

Current Jun 2012 - Present ยท 13 yrs 11 mos

โ€ข Founded the Sudanese Accounting Club, a national platform dedicated to empowering accountants through knowledge sharing. โ€ข Spearheaded initiatives to enhance financial literacy and professional...

Current Jun 2011 - Present ยท 14 yrs 11 mos

Chief Executive Officer

Albirony For Multi Activities CO LTD

๐Ÿ“ Sudan khartoum

โ€ข Provided strategic leadership for Albirony For Multi Activities CO LTD, enhancing IT service offerings. โ€ข Oversaw client engagement and digital transformation initiatives, improving customer...

Current Jun 2011 - Present ยท 14 yrs 11 mos

Director of technical support and training

Albirony For Multi Activities CO LTD

๐Ÿ“ Sudan

โ€ข Spearheaded technical support operations, enhancing client satisfaction through streamlined processes and effective communication. โ€ข Developed and implemented comprehensive training programs for...

Current Jun 2011 - Present ยท 14 yrs 11 mos

Founder & Partner

Albirony For Multi Activities CO LTD

๐Ÿ“ Khartoum State, Sudan

โ€ข Co-founded and co-led Albirony For Multi Activities CO LTD, driving strategic planning and operational leadership. โ€ข Developed innovative services that expanded our market reach and enhanced...

Strategic PlanningB2B PartnershipsEnterprise Resource Planning (ERP)Security Solutions
Apr 2024 - Dec 2025 ยท 1 yr 9 mos

Business Development Manager

AL-RAQIM AL-MUTAGHIR

๐Ÿ“ Riyadh, Saudi Arabia

โ€ข Spearheaded business growth initiatives by identifying new market opportunities and forging strategic partnerships. โ€ข Led client acquisition efforts, successfully negotiating high-value deals...

Business Development SupportStrategic Business DevelopmentSalesBusiness Development Consultancy
Oct 2010 - Jun 2011 ยท 9 mos
SA

Chief of Staff to Major General Othman Abdullah

Sudan Appeal Charity Organization (Commission for National Unity)

๐Ÿ“ Khartoum State, Sudan

โ€ข Provided high-level executive support to Major General Othman Abdullah, enhancing organizational efficiency. โ€ข Coordinated strategic initiatives that advanced the humanitarian mission of the...

Apr 2010 - Aug 2010 ยท 5 mos
SA

Former Administrative Officer

Shabaan Advertising Agency โ€“ Damascus, Syria

๐Ÿ“ Damascus, Damascus Governorate, Syria

โ€ข Coordinated daily administrative operations to ensure efficient workflow within Shabaan Advertising Agency. โ€ข Supervised interdepartmental communication to enhance the execution of advertising...

Aug 2009 - Feb 2010 ยท 7 mos
KI

Former Administrative Officer

Khartoum International Private Basic School โ€“ Sudan

๐Ÿ“ Khartoum State, Sudan

โ€ข Managed daily administrative tasks to ensure smooth school operations, including correspondence and record maintenance. โ€ข Coordinated communication between teachers, parents, and administration,...

Jan 2009 - Jul 2009 ยท 7 mos
SA

Former Administrative Officer

Sine Advertising Company โ€“ Sudan

๐Ÿ“ Khartoum State, Sudan

โ€ข Managed daily administrative operations to enhance office efficiency and productivity. โ€ข Facilitated communication among creative teams, clients, and management for seamless project coordination....

Mar 2007 - Mar 2008 ยท 1 yr 1 mo
SC

Former Administrative Officer

Shams Company โ€“ Suda

๐Ÿ“ Khartoum State, Sudan

โ€ข Managed daily administrative tasks to ensure seamless operations at Shams Company. โ€ข Coordinated inter-departmental communication to support timely advertising project delivery. โ€ข Maintained...

Aug 1998 - Apr 1999 ยท 9 mos

I supported the daily operations of the contracting company by managing administrative tasks such as document preparation, correspondence, and record keeping. I coordinated communication between...

Feb 1996 - Nov 1996 ยท 10 mos

Sales Employee

Edom Hotel

๐Ÿ“ Jordan

โ€ข Engaged with tourists to sell traditional souvenirs and crafts, enhancing their cultural experience. โ€ข Provided in-depth knowledge of local heritage, fostering appreciation for Jordanian culture....

SalesSalesmanship
Feb 1994 - Nov 1995 ยท 1 yr 10 mos
MO

Former Employee

Ministry of Energy and Oil โ€“ Sudan

๐Ÿ“ Sudan

โ€ข Supported administrative and operational tasks for energy and oil sector projects, enhancing inter-departmental coordination. โ€ข Assisted in preparing comprehensive reports and monitoring project...

Education

ACCA

Bachelor's degree

Accounting and Finance

Al-Balqa Applied University (BAU)

Jan 1996 - Aug 2000

Diploma of Education

Luminus Technical University College

1996 - 1998

Sudanese Chartered Accountants Fellowship

Certifications

๐ŸŽ“

QuickBooks Online Accountant Certification

Intuit

Sep 2025

๐ŸŽ“

Black Belt AI Defense Sales (Apr 2025)

Cisco

Jul 2025

View Certificate โ†’
๐ŸŽ“

Black Belt Optics Presales Stage 3

Cisco

Jul 2025

View Certificate โ†’
๐ŸŽ“

Black Belt Optics Presales Stage 1

Cisco

Jul 2025

View Certificate โ†’
๐ŸŽ“

Black Belt Optics Presales Stage 2

Cisco

Jul 2025

View Certificate โ†’
๐ŸŽ“

Fortinet Certified Fundamentals in Cybersecurity

Fortinet

May 2022 ยท Expired May 2024

View Certificate โ†’
๐ŸŽ“

NSE 2 Network Security Associate

Fortinet

May 2022 ยท Expired May 2024

View Certificate โ†’
๐ŸŽ“

NSE 1 Network security Associtate

Fortinet

Apr 2022 ยท Expired Apr 2024

View Certificate โ†’
๐ŸŽ“

Certified Trainer

Alkhatwa Alzakeia

Sep 2014

Honors & Awards

Workshop on enterprise resource planning systems

Workshop on enterprise resource planning systems

Issued by Sudanese Professional Union of Accountants and Auditors
Apr 2017

Delivered an Outstanding Workshop on ERP Systems โ€“ 2017 In 2017, I had the privilege of delivering a highly successful workshop on Enterprise Resource Planning (ERP) Systems organized by the Sudanese Professional Union of Accountants and Auditors. The session covered the fundamentals and strategic importance of ERP systems in modern financial and operational management. It provided participants with insights into system selection, implementation challenges, integration with accounting processes, and real-world case studies. The workshop was attended by a diverse group of accounting professionals and received excellent feedback for its practical relevance and depth.

Skills

General Management Business Management Operations Management Building Management Systems QuickBooks Online Business Development Support Strategic Business Development Business Development Consultancy B2B Partnerships Enterprise Resource Planning (ERP) Security Solutions Vendor Relations Sales Salesmanship Information Technology Strategic Planning Management Business Strategy New Business Development Sales Management