About

At WHITES, our team capitalizes on my expertise in strategic thinking and digital marketing to drive the brand's prominence across the MENA region. My leadership in key account management and sales promotion has been pivotal in crafting marketing strategies that enhance our market presence and foster robust business development. The journey at WHITES and previously with Dr. Irena Eris has honed my skills in analyzing market trends and consumer behavior, enabling us to identify new...

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What People Say

Hisham is a role model of leadership in which he focus on developing people working in his team. He is very passionate when it comes to self development and acquiring jew skills and knowledge. I worked with Hisham for 4 years in which he managed 3 different roles in category...
If anyone get a chance to work with Dr. Hisham , I can say he will enjoy the work with him as Hisham has given his best towards corporate objectives while he keeps eye on people moral and teamwork spirit. Nowadays he is one of the key players in category management among...
I had the pleasure to work with Hisham in his rich, expert & successful journey in Al Nahdi full of multi-experiences, achievements & team work. Hisham is a dynamic personality with creative and out of the box solutions & approaches to day to day challenges & even settled...
Dr Hesham as my close contact with him and according to my vast knowledge about his achievement is results oriented, fast and focused on his planes plus he has the leadership abilities and can be an outstanding team player when his deep knowledge about the baby products is...
Hisham has been an active student at Category Management Knowledge Group for over a year, and has subsequently attained his 'Certified Professional Category Manager' accredited eLearning program from the Certified Professional Category Manager. This means he now has...
I used to know Hisham for more than 5 years, on the business side he has a very strong leadership skills,creativity, cooperation, high level of team spirit with clear objectives in mind.On the other hand,he has high level of interpersonal skills, positive attitude & he is very...
Hisham is a very performant manager, who knows his market extremely well, whom you can trust at any time and you can learn a lot from. Through his deep marketing knowledge, he' s able to make absolutely accurate recommendations and his positive attitude is a real basis for a...
I have been in a Direct daily dialogue with Hishaam Attalah for two years . @ the Tip of two Big Organizations in a real Living process of category development .I can unequivocally Say that Dr Hishaam was a big surprise to me .His innovative attitude made us always in the...

Career Journey

Current Jul 2024 - Present · 1 yr 11 mos

Senior Director of Marketing

WHITES

📍 Saudi Arabia

Senior Director of Marketing at WHITES, Kunooz Pharmacy retail chains. Leading the full Strategic spectrum of marketing functions for one of Saudi Arabia’s most dynamic beauty and lifestyle...

Digital StrategyCustomer AcquisitionRetail MarketingStrategic Marketing Management
Apr 2025 - Apr 2026 · 1 yr 1 mo

Business Unit Head National Distribution Company (NDC)

NDC

📍 Saudi Arabia

Leading the strategic direction and end to end performance of a dynamic business unit within NDC, a specialized distributor of premium beauty and personal care brands in Saudi Arabia. Responsible for...

Strategic ThinkingCommercial ManagementTeam LeadershipMarket Development
Aug 2019 - Jul 2024 · 5 yrs

MENA Business Development & Trade Marketing Manager

Dr Irena Eris

📍 Saudi Arabia

Commercial ManagementBusiness DevelopmentForecastingLeadership
Aug 2017 - Aug 2019 · 2 yrs 1 mo

GCC Category Marketing Manager

Ego Pharmaceuticals

📍 GCC

Event PlanningBusiness DevelopmentLeadershipMarketing Strategy
May 2016 - Aug 2017 · 1 yr 4 mos
EE

Category Management and Marketing Manager

El Ezaby Pharmacy

📍 Cairo, Cairo, Egypt

Retail MarketingBusiness DevelopmentLeadershipMarketing Strategy
Apr 2014 - May 2016 · 2 yrs 2 mos

Shopper marketing Department manager

Nahdi Medical Co.
Retail MarketingLeadershipMarketing StrategyRetail
Oct 2013 - Apr 2014 · 7 mos

Retail Merchandise Department Manager

Nahdi Medical Co.
Commercial ManagementNegotiationForecastingLeadership
Mar 2010 - Sep 2013 · 3 yrs 7 mos

Category Manager

Nahdi Medical Co.
Business DevelopmentLeadershipRetailBrand Strategy
Mar 2008 - Feb 2010 · 2 yrs

Sales Project Manager

Nahdi Medical Co.
LeadershipCross-functional Team LeadershipRetail
Jun 2005 - May 2008 · 3 yrs

Pharmacist

Nahdi Medical Co.
RetailTeam Leadership

Education

Digital Marketing Diploma

Professional diploma in digital marketing

Digital Marketing Institute

2012 - 2012

B.Sc

Pharmaceutical Sciences

Alexandria University

1997 - 2002

Certifications

Leadership Program

Leadership Program

ILM

May 2026

View Certificate →
🎓

Certified Professional category manager

Category Management Association

Mar 2011

View Certificate →
🎓

Certified Professional Strategic Advisor

Category Management Association

Aug 2011

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Certified Brand Manager

Certified Brand Manager

AIPMM The Association of International Product Marketing and Management

Feb 2016

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Certified Product Manager

Certified Product Manager

AIPMM The Association of International Product Marketing and Management

Nov 2013

View Certificate →

Skills

Brand Marketing Retail Marketing Strategic Planning Leadership Commercial Management Strategic Marketing Management Market Development Strategic Partnerships Stakeholder Management Digital Strategy Director level Customer Acquisition Marketing Strategy Business Development Brand Management Marketing Event Planning Budget Management Trade Marketing Market Planning