About
I help MENA entrepreneurs and founders understand and build SaaS AI products the right way, to the right people, in the right context. ๐ 15+ years of hands-on experience building and operating SaaS and AI products across MENA. ๐ Trained over 1000+ experts globally on SaaS, AI, or Marketing ๐ Hands-on with 30+ consultations with SaaS companies of all sizes. ๐ Former COO of Crowd Analyzer, an AI Media Intelligence SaaS ๐ Recognized by Favikon as #1 Arab content creator in SaaS The...
What People Say
I highly recommend Mohamed to any founder. He helped me refine our tech approach by explaining AI vs. Automation perfectly. He didn't stop at advice; he proactively shared his network to support our growth. He is generous with his knowledge and truly cares about helping startups...
Iโve worked closely with Mohamed for years, and I can say this with complete confidence: I have full trust in him. Mohamed is a rare kind of operator who brings clarity and positivity to the work. As our COO, he has played a central role in rebuilding Crowd Analyzer. Heโs been...
Having worked with Mohamed in two companies over a period of six years. Mohamed El-Sherif, is an exceptional team leader and mentor. He possesses deep industry knowledge and actively works to advance the team's abilities. Mohammed creates a positive work environment, fostering...
Mohamed is wonderful to work with. He is one of the most knowledgeable Business Insights Heads. His exceptional workflow, skills, and comprehension of change requests made the team like a dream! He is always appreciably working to advance the team skillset to be such caliber in...
Sherif is the one of the best managers Iโve ever had the pleasure of working with. Always bringing the best of you, Never hesitant to share his knowledge and experience, and His positive attitude towards work helped encourage and support all of us, which made for a very...
Mohamed is our key analyst in the Middle East market. He is always proactive in dealing with projects and tasks and from time to time goes beyond his duty to provide support to other markets.
Mohamed is a very reliable person to work with. It is easy to speak with him on any level. Mohamed responds immediately to problems presented him. He is someone who everyone can work with, I will definitely recommend him as a colleague.
Career Journey
The Arab Media Intelligence Network (AMIN) is an initiative aimed at generating better MENA-localized storytellers, fostering collaboration, and achieving a more solid understanding of media and...
PxiNova is a London-registered company building an AI-native product intelligence platform for e-commerce and retail. It uses AI to automate the enrichment, structuring, categorisation, localisation,...
Adjunct Instructor, Teaching Management and Organizations for Business Informatics and Computer Science students.
I reintroduced Crowd Analyzer after its closure in 2021, leading the companyโs turnaround and scaling it into a multi-office SaaS and insights venture in MENA. My role combined operations, research,...
I conduct literature reviews, gather and analyze data, and contribute to research initiatives aligned with social informatics and digital transformation. I manage all aspects of research...
I built the Business Insights unit from the ground up, leading a team of analysts and data specialists and establishing a culture centered on analytical rigor and continuous improvement. I worked...
I led data analysis initiatives that informed and optimized marketing, sales, and product strategies. I focused on improving reporting tools and streamlining data processes to enhance accessibility...
I trained participants at AUCโs SCE in designing and executing effective marketing and content strategies. I developed and delivered structured lessons covering social media strategy, content...
I segmented audience behavior and demographics to support the development of targeted engagement strategies and content frameworks. I closely monitored social media trends, sentiment, and platform...
- Establish TIEC office at Cairo University. - Support students' innovation in theory and practice. - Help students to transfer ideas into productive business startups.
Education
MSc
Social Informatics and Interactive Technologies
University of York
Sep 2010 - May 2011
BSc
Information Systems, Faculty of Computers and Information (FCI)
Cairo University
Sep 2003 - May 2008
Certifications
Six Sigma White Belt
The Council for Six Sigma Certification (CSSC)
Jan 2025
Product Strategy Micro-Certification (PSC)โข๏ธ
Product School
Sep 2023
Project Management Professional (PMP)
Project Management Institute
May 2022 ยท Expired May 2025
View Certificate โ
Honors & Awards
The winner of Dubai Lynx
The core Startup Alley event was a pitching competition with Arabic-focused social media monitoring platform Crowd Analyzer taking first prize - a ticket to attend international creativity festival Cannes Lions in June.
The winner of Communications Research & Measurement Company of the Year
The award recognises our commitment to quality and our growth as a business throughout the APAC region. Indeed this is a great privilege for all of us.
The Graduate Spokesman, 2014 Alumni Ceremony
I was selected to be the spokesman on behalf of all my graduate colleagues to share a few after college experience with the fresh graduates.